Value Chain Analysis:

Value Chain Analysis: Primary Activities: Research and Development: The Coca-Cola Company has invested more than $60 million to build the worlds largest plastic-bottle-to-bottle recycling plant and support recycling. â€Å"The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the â€Å"PlantBottleà ¢Ã¢â‚¬Å¾Ã‚ ¢Ã¢â‚¬  is yet another great example of their leadership on environmental issues†( Carter Roberts, President and CEO of World Wildlife Fund, U.S). Interactive vending machines Climate friendly coolers. Production: Amatils association with Cocacola date back to 1964 and from then, Coca Cola Amatil ruling the roost in Australian Non alcholic beverage industry. CCA manufactures wide range of carbonated drinks like Coca Cola, Diet coke, Vanilla Coke, Sprite etc.,and recently started manufacturing well being products like fruit juices, water, low calorie carbonated drinks. After acquiring SPC Ardmona in 2004, CocaColaAmatil also entered the food manufacturing and distribution business. CocaCola Amatil manufactures its finished products from the concentrate and beverage base supplied by THE CocaCola Company. http://www.ccamatil.com.au/australianProducts.asp Marketing and Sales: Through out the century of existence, the name â€Å"Coca Cola† became its own marketing symbol. The name itself is perceived as a epitome of brand value and quality by the millions of its customers. CCA mainly bank its marketing strategy on the availability of its products to the customers. â€Å"By being part of the Coca-Cola system CCA has access to the worlds most popular branded beverages supported by strong advertising and unique marketing properties. CCA and TCCC are working together to utilise their complementary skills and assets, to profitably build consumption in each of our market†. TCCCs main marketing strategy include heavy advertising and promotion by sponsoring sports events and roping international celebrities as brand ambassadors. TCCC funds the marketing activities of coming up with new brands and different packaging plans. The sales and marketing plans are developed together by both the companies every year using their skills and assests. Affiliation: CCA and TCCC are affiliated to the communities in which they operate from sponsoring development programs of physical fitness and life style skills to sponsoring major sporting events. CCA also participates in assisting the communities in the time of any natural disasters. â€Å"CCA and TCCC have established foundations in Australia and Indonesia to provide assistance to community development activites to assist young people to realise their potential.† Customer Service: CocaCola Amatil has a national call center â€Å" Coke Connect† which undertakes all the consumer enquiries and customer requests by giving accurate, clear and prompt service. The consumer information center with in the coke connect takes all the consumer feedback and then feed the information at the organisation level through out the world and also be included in its monthly management report and the feedback is considered in making business decisions. By knowing what customer needs and thinks, CCA is always keep itself in delivering best customer service possible. http://www.ccamatil.com.au/customers_consumers.asp Support Activities: Human resources: Coca Cola is built on its core assests of its people and its brand value. Coca Cola believes that the work place should be a place which involves with creativity, innovation, professional relationships and professional growth. Coca Cola has 92400 associates world wide and many more supportive staff of which 86% are from outside United states which makes CocaCola inculcate its business environment with local culture of its employees and keep learning from this local cultures as cultures matters a lot in the success of a product in a local community. CocaCola follows a decentralised system in decision making in which it tries to incorporate ideas and concepts from its employees and passing them across all the departments for further evaluation. Infrastructure: CocaCola established its trademark since its inception in 1986 in United states. The companys every operation from manufacturing to delivering is supported by its strong infrastructure base. Some companies like spherion, Jones lang lasalle, IBM, Ogilveyand mather,prudential provide TCCC with basic ingredients and bottling and delivery machines. The Logistic operations of CocaCola Amatil in Australia is outsourced to LINFOX logistics which assisting Coca Cola to keep it value in delivering. This understanding between Linfox and Coca Cola may help TCCC to come up new products and its new logistic demands can be met in time. http://wotnews.com.au/news/Linfox Core Competency Analysis: Brand Value: People relate themselves to the brand value of a company. A brand value makes the consumer choices easy and this brand image gives the company a competitive edge over its rivals. Brand value brings trust in customers and it takes a lot of investment to keep the brand image intact over the years and this Coca colas strong brand identity through out the years rose its sales into an unprecedented levels. In 2007, TCCCc brand value is 44.13 billion US$ and it was regarded as the worlds fourth powerful brand only lying behind Microsoft, Google and GE, as per the Millward Browns BrandZ index. The TCCCs greater brand value allows its consumers revisit and makes its entry into a new market easy. Large Scale of Operations: CocaCola beverage products are available easier than water in this world. We will find CocaCola vending machines in almost every educational institution of the world and their easy access in public places. The main advantage of CocaCola is its easy availability than any of its rivals. Innovation: Innovation is a heart of any company which continously strive to make any difference in the competitive environment. Differentiation in its products gives CocaCola a edge in attracting many customers or consumers. Coca Cola displays its ability to innovate in its products, equipment, packaging and in the external environment. It recently launched its ‘JIANCHI health product in Milan, which inculcates 5000 years of chinese wisdom in that bottle. TCCC also invested 60 million in building a bottle to bottle recycle or reuse plant in North America as part of its mission to recycle 100% of its products. It also came with innovative climatic friendly vending machines or coolers which reduced carbon emission by 99% and has a smart detective system which reduce energy use by 35%. Performance Analysis: Any companys performance whether it is small or large can be analysed by taking its financial figures into consideration. In todays business world, It is reality that numbers count a lot than anything else in analysing a companys performance. Coca Cola witnessed Net operating revenue growth of 11%, operating income growth of 16% and unit case volume growth of 5%. CocaCola holds 1st position worldwide in terms of sparkling beverages, juices and juice drinks and ready to drink coffees and teas, comes 2nd in terms of sports drink and 3rd in terms of packaged water and energy drinks. Portfolio Analysis: TACCs motive of â€Å" A beverage for every need† is the energy behind CocaColas success with more than 3000 products in more than 190 countries. The company head quartered in Atlanta, Georgia, employs nearly 71000 people (In Year 2006) and 74% of its products were sold outside United States. Its portfolio includes 13 billion dollar brands and has a company associates of 92400 people world wide. The CocaCola Company has different strategic business units for its product types like Sports drink, Juice drinks, Squash, Water, Low sugar soft drinks, general soft drinks and energy drinks. 49.9% of all coke products are sugar free. http://www.cokecorporateresponsibility.co.uk/marketplace/developing-our-portfolio/changing-our-portfolio.html Portfolia of Coca Cola includes many brands which evolved throught out the history of Coca cola and some of the brands include Barqs, CocaCola, Coke zero, Diet Coke, Glaceau, Fanta, Minute maid, Fuze, Thumsup, Vault, Powerade etc.,. CocaCola touches 1.5 billion lives a day. Coca Cola added 200+ juice and juice drink products to its portfolio in 2008 and accommodated 700+ low calorie or no calorie products in its profile. In Australia, CocaCola Amatil acquired SPC ARDMONA in 2004 which is a food manufacturing brand and this may help CocaCola in establishing strategic business unit for manufacturing chips. http://www.thecoca-colacompany.com/presscenter/nr_20090514_plantbottle.html Now a days, Coca Cola is much about health and wellness.

Power of social norms

In our day of age, technology has influenced many aspects of our everyday lives. There is not a day where we cannot go without our phones, computers or television sets. If all of that were to be taken from us, most likely we would be in an uproar. Being exposed to such technological devices, we have become consumed with social media. Social media has definitely shaped the way we communicate, get Information and the way we Interpret things. For example, Just recently Mile Cyrus released a music video called Wrecking Ball. Mile Cyrus is known for her innocent Disney role,Hannah Montana, a young teen who is trying to live a normal life as she Juggles being a high school teen and her secret blonde wigged pop star career as Hannah Montana. However, when the music video Wrecking Ball came out, Mile traded her innocent, parent-friendly Image for a pixie-cut, red lipped and cropped attire. The video consisted of a naked Mile riding a steel giant ball destroying cement walls and licking a sle dge hammer. When the video was released, many were shocked to see this coming from the former Disney starlet. Some were disgusted by the nudity.Others loved the singer's video and thought It was a great Interpretation of the song. Either way, the video shattered the Vivo record for most watched music video and caused many to correctly. Mile Cyrus did something that many here In America are not so exposed to, she broke a personal appearance norm. In America, we are not exposed to such nudity; and if so, the content is usually censored. But we also, have to include the gender roles. If a male is nude, it mostly likely considered as funny, but if a female is nude, it is most likely considered taboo and gets labeled a slut.Once, Mile appeared fully due riding a giant steel ball; many labeled it as inappropriate and calling her names, such as slut. However, if you were to show this to people in Europe, they would not be bothered by it. In Europe, they are exposed to nudity; many would co nsider It as an art form. So why are people concerned with the imagery of the video rather than the meaning behind the song? It all has to with our culture and environment we are exposed to. Culture consists of language, the behavior and any aspects that surround you In that moment.It Influences the way you see and accept at things in society. Every culture has a norms and sanctions that are considered acceptable. Norms are appropriate behaviors based on specific values and sanctions are prizes or punishment you receive when you go against the norm (Carl 54). Once you go against the norm, you are deviant and going against the social order. â€Å"Winners are the good and the normal; Losers are the sick, the crazy, the evil†¦ † (Introduction to the Sociology of Deviance) Social Norms cover almost every aspect of the way we live.However, with standards and guidelines of behavior, it does lead to some pressure to conform (Social Norms, Sociology Norms, Basic Concepts of Soci ology Guide). We see people conform every day because they fear society will shun them. Conformity and social norms In society all have to do with past generations culturally transmitting their values to us and the social Institutions teaching us hidden curriculum (Carl 50, 94) For Instance, In school whenever we see the American flag, we Immediately put our right hand over our heart and say the pledge of allegiance.If we don't do it, the America. By not placing our right hand over our heart, we would be considered deviant towards America. (Introduction to the Sociology of Deviance) Growing up, cheers and parents teach us to be proud of your culture and nation. As you can see, both the nature and nurture aspects come into play when we react towards a norm either being â€Å"broken† or â€Å"obeyed†. To get a better understanding of breaking a norm, I had to experience what it was like to break a norm.My task was simple; I am to only speak Toga, a native Filipino langua ge. But the problem was who, where and when am I going to break my norm. Luckily, my friend Alyssa, who I have known for three years, wanted to meet with me for a day of catching up as we shop at varies malls, local boutiques and stores in the San Diego area. I only speak English to Alyssa. So I thought this would be the perfect time for me to break my norm. However, to really comprehend the power of norms in society, I decided to perform the task on strangers too.Now with my mission already planned out, all I had to do was put into action; I had to only speak in Toga to my friend, Alyssa and strangers I encounter during my one-day visit to San Diego. My experience in my norm breaking experiment, I realized the norm of speaking a language other than English, people react and look at you as if you were an alien. To be honest, I did expect people to react in this manner. However, I was blind sighted by the incident in the Anthropologist store. For me, growing up in a different country and traveling exposed me to the norms of different cultures.I find myself learning something new; that does not mean I conform to the behavior or lifestyle. But I accept norms that I am not familiar with and have an open mind. But not everyone is accepting of different cultures or lifestyles, they are not familiar with. A huge percent of people in any society would feel uncomfortable and try to steer clear to those that are different from what they are used to. Society tends to Judge and criticize things because it's to something they are used to or exposed to.We have all experienced or witnessed something that was different from the way we live or behave, so we feel uncomfortable in the situation. We can change that, every society should look with culturally relativistic perspective. We don't have to accept their behavior, but that does not mean, we should Judge the way someone acts or behaves in life. We have to be open-minded and make an effort, rather than be in an ethnocentric perspective (Carl 54). This world consist of diverse cultures and lifestyles, we all could learn from one another. Man has the ability to expand his knowledge.

Prostitution Should be Legalized Essay - 560 Words

Prostitution Should be Legalized I think that prostitution should be legalized because it is no different than any other service that we pay to receive. Besides, there are far more serious crimes that require the full attention of our police force than prostitution; therefore, policing it is a costly waste of time and police resources. Furthermore, prostitution is already legal in Singapore, Denmark, and a part of the United States as well. In this Essay, I will discuss these ideas; thereby, proving why prostitution should be legalized. Prostitution should be legalized because it should be treated like any other consensual, in-demand, and legitimate service. A prostitute performs sexual acts in exchange for†¦show more content†¦Clearly, Prostitution should be legalized because it is no different from other services; therefore, it should be treated like another legitimate service. Prostitution should become legal in today’s society because there are far more serious crimes than prostitution that require the full attention of our police force. It has to dispense its officers and resources in order to police prostitution; therefore, there are fewer cops to deal with more serious crimes like murders, theft, and other violent crimes. This careless distribution of police officers can have bad effects on people in need. For example, a team of twelve officers patrolling, the streets of New York City, for signs of prostitution would hinder its precinct’s chances of apprehending a fleeing suspect from the scene of a murder. Therefore, prostitution must be legalized because cops have more serious crimes to police than two adults having consensual sex. Another reason prostitution should become legal is it has already been legalized in Singapore, Denmark, and a part of the United States. In parts of these countries, there are no laws prohibiting prostitutes from selling sexual favors to any one who solicits them. The acceptance of prostitution in these select countries is a good example for others to follow. For example, it is legal for a prostitute to provide her services openly to customers who solicit them in Las Vegas, Nevada. On the oneShow MoreRelatedShould Prostitution Be Legalized?1406 Words   |  6 PagesProstitution is one of the largest controversial issue facing the United States. The definition of prostitution, according to Merriam-Webster’s Dictionary, is the act or practice of engaging in sexual relations especially for the money. Prostitution has been constantly bashed by the media and is currently legal in only one state. In this state, only one county has banned prostitution. Why is it illega l? What is wrong with prostitution that has made it illegal? These are the important questions thatRead MoreShould Prostitution Be Legalized?1048 Words   |  5 PagesWalker May,15,2015 Should prostitution be legalized? Most of us have heard of prostitution and the controversial opinions of people whether it should be legalized or not. The fact is that prostitution has been practiced for many years regardless of its legality. As defined in the dictionary prostitution is the exchange of sex for money. Out of the 50 states in the U.S., Nevada is the only states were prostitution is legal. On the other hand, in some European countries prostitution is not illegal andRead MoreShould Prostitution Be Legalized?1111 Words   |  5 PagesProstitution has been around for a very long time. There has been great debates over the last few decades about prostitution law reform. It is accepted by some, denied by others, or just forbidden. Prostitution is that one thing that people do and does not get brought up for discussion after the fact. It is what some people call dirty and distasteful. But prostitution whether legalized or not will continue to happen. I will argue that prostitution should be legalized becaus e it would bring more benefitRead MoreShould Prostitution be Legalized?1658 Words   |  7 PagesProstitution is an issue that has been debated in many countries. 22 countries have legalized prostitution. In the United States, prostitution is only legal in 11 rural counties in Nevada. It used to be legal in Rhode Island due to a loophole, but since 2009, it has been illegal. Women are not the only ones who are prostitutes, about 20 to 30% of prostitutes are male, which means both genders are affected by laws against prostitution. Men and women should be allowed to choose how they want to useRead MoreProstitution Should Be Legalized?1072 Words   |  5 PagesProstitution in America Some consider prostitution to be evil, sin incarnated. They believe that the act of fornication with an unknown and unloved person is unholy and should be punishable. They may believe that those who are prostitutes are not human, but instead creatures that have given into their most primal lust. To give into the carnal temptation of sex, and to resolve it through means that are not considered normal, sentences one to eternal damnation. Or so some believe, and I respect theirRead MoreShould Prostitution Be Legalized?1663 Words   |  7 PagesDecriminalizing prostitution in the United States will be a hazard to the nation. Prostitution has been often called one of the oldest jobs in the world. However, it has been illegal in nearly all societies throughout history. Currently, there have been various countries where prostitution has been legalized by the government, allowing people over eighteen year olds to work as prostitutes legally. Nonetheless, those countries have had several neg ative effects following the legalization of prostitution. NeverthelessRead MoreShould Prostitution Be Legalized?1725 Words   |  7 PagesProstitution Should Be Legalized Some say prostitution is the world s oldest profession. Yet, only a small percentage of the world’s government allows it. The legalization of prostitution is a very controversial topic due to many people’s moral beliefs. Prostitutes all over the world are treated as outcasts. A reason for people to be against prostitution could be due to their religious beliefs, moral standpoints, or lack of knowledge over the subject. Many religions state that sex outside of marriageRead MoreShould Prostitution Be Legalized?1188 Words   |  5 PagesShould Prostitution be legalized? Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. Picture in your mind this scenario: Jane is a 26 year old single woman who makes her living working the streets as a prostitute. She is clean, and is tested regularlyRead MoreShould Prostitution Be Legalized?1411 Words   |  6 PagesShould prostitution be Legalized? Whether or not prostitution should be legalized is, for some, a morally plagued question. The value society puts on sex can directly affect whether or not legalization will be considered. Even within Europe there is a drift. While France has banned prostitution it is legal in Germany, and has been since 2002. Is France morally outstanding, or is there something more to prostitution then what generally thought? The legalization of prostitution will affect many otherRead MoreShould Prostitution Be Legalized?1537 Words   |  7 PagesProfessor Petretto English 111 15 Nov. 2016 Should Prostitution be Legalized? Prostitution has been and may always be one of the most controversial topics in the United States. While there are some who argue that prostitution should be legalized, others do not agree with this theory. Some advocates argue that prostitution is a victimless crime and that it should be a decision that one chooses on his or her own. They also believe that the legalization of prostitution will minimize crime, increase tax revenue

What Is Drama Literary Definition and Examples

In literature, a drama is the portrayal of fictional or non-fictional events through the performance of written dialog (either prose or poetry). Dramas  can be performed on stage, on film, or the radio. Dramas are typically called  plays, and their creators are  known as â€Å"playwrights† or â€Å"dramatists.†Ã‚   Performed since the days of Aristotle (c. 335 BC), the term â€Å"drama† comes from the Greek words ÃŽ ´Ã Ã¡ ¾ ¶ÃŽ ¼ÃŽ ± (an act, a play)  and ÃŽ ´Ã ÃŽ ¬Ãâ€° (to act, to take action). The two iconic masks of drama—the laughing face and the crying face—are the symbols of two of the ancient Greek Muses: Thalia, the Muse of comedy and Melpomene, the Muse of tragedy. What Makes Drama so Dramatic?   To make their plays dramatic, playwrights strive to progressively build the audience’s feelings of tension and anticipation as the story develops. Dramatic tension builds as the audience keeps wondering â€Å"What happens next?† and anticipating the outcomes of those events. In a mystery, for example, dramatic tension builds throughout the plot until an exciting or unanticipated climax is revealed. Dramatic tension is all about keeping the audience guessing. In the ancient Greek tragedy Oedipus the King, will Oedipus ever figure out that by killing his father and sleeping with his mother he had caused the plague that destroyed his city, and what will he do about it if he does? In Shakespeare’s Hamlet, will Prince Hamlet ever avenge his father’s death and get rid of his pesky ghost and visions of floating daggers by murdering the play’s antagonist Claudius? Dramas depend heavily on spoken dialogue to keep the audience informed about the characters’ feelings, personalities, motivations, and plans. Since the audience sees characters in a drama living out their experiences without any explanatory comments from the author, playwrights often create dramatic tension by having their characters deliver soliloquies and asides. Types of Drama Dramatic performances are generally classified into specific categories according to the mood, tone, and actions depicted in the plot. Some popular types of drama include: Comedy: Lighter in tone, comedies are intended to make the audience laugh and usually come to a happy ending. Comedies place offbeat characters in unusual situations causing them to do and say funny things. Comedy can also be sarcastic in nature, poking fun at serious topics.  There are also several sub-genres of comedy, including romantic comedy, sentimental comedy, a comedy of manners, and tragic comedy—plays in which the characters take on tragedy with humor in bringing serious situations to happy endings.Tragedy: Based on darker themes, tragedies portray serious subjects like death, disaster, and human suffering in a dignified and thought-provoking way. Rarely enjoying happy endings, characters in tragedies, like Shakespeares Hamlet, are often burdened by tragic character flaws that ultimately lead to their demise.Farce: Featuring exaggerated or absurd forms of comedy, a farce is a nonsensical genre of drama in which characters intentionally overact and engage in slapsti ck or physical humor. Examples of farce include the play Waiting for Godot  by Samuel Beckett and the hit 1980 movie Airplane!, written by Jim Abrahams.Melodrama: An exaggerated form of drama, melodramas depict classic one-dimensional characters such as heroes, heroines, and villains dealing with sensational, romantic, and often perilous situations. Sometimes called â€Å"tearjerkers,† examples of melodramas include the play The Glass Menagerie  by Tennessee Williams and the classic movie of love during the Civil War, Gone With the Wind, based on Margaret Mitchell’s novel.Opera: This versatile genre of drama combines theater, dialogue, music, and dance to tell grand stories of tragedy or comedy. Since characters express their feelings and intentions through song rather than dialogue, performers must be both skilled actors and singers. The decidedly tragic La Bohà ¨me, by Giacomo Puccini, and the bawdy comedy Falstaff, by Giuseppe Verdi are classic examples of oper a.Docudrama: A relatively new genre, docudramas are dramatic portrayals of historic events or non-fictional situations. More often presented in movies and television than in live theater, popular examples of docudramas include the movies Apollo 13  and 12 Years a Slave, based on the autobiography written by Solomon Northup. Classic Example of Comedy and Tragedy Perhaps no two plays better illustrate the juxtaposition of the masks of drama—comedy and tragedy—than these two William Shakespeare classics. Comedy: A Midsummer Night’s Dream In his romantic comedy A Midsummer Night’s Dream, Shakespeare explores one of his favorite themes—â€Å"love conquers all†Ã¢â‚¬â€with a humorous twist. Due to a series of comical and unpredictable situations, young couples keep falling in and out of love. As they struggle with the foibles of love, their equally amusing real-world problems are magically resolved by a mischievous sprite named Puck. In the very Shakespearian happy ending, old enemies become fast friends and the true lovers are united to live happily ever after. A Midsummer Night’s Dream is cited as an example of how playwrights utilize the ageless conflict between love and social convention as a source of humor. Tragedy: Romeo and Juliet Young lovers live anything but happily ever after in Shakespeare’s unforgettable tragedy Romeo and Juliet. In what is still one of the most-performed plays in history, the love between Romeo and Juliet  is doomed by the raging feud between their families, the Montagues and the Capulets. The night before the star-crossed lovers are secretly married, Romeo kills Juliets cousin in a duel, and Juliet  fakes her own death to avoid being forced by her parents to marry a family friend. Unaware of Juliette’s plan, Romeo visits her grave and, believing she is dead, kills himself. When she learns of Romeo’s death, Juliet truly does kill  herself. Through the technique of switching moods between hope and despair, Shakespeare creates heartbreaking dramatic tension in  Romeo and Juliet. Drama Key Terms Drama: The portrayal of fictional or non-fictional events in theater, film, radio, or television.Thalia: The Greek Muse of comedy, depicted as one of the two masks of drama.Melpomene: The Greek Muse of tragedy, the other mask of drama.Dramatic tension: The most basic element of drama used to stir the emotions of the audience.Comedy: The humorous genre of drama intended to keep the audience laughing on the way to play’s happy ending.Tragedy: The portrayal of darker subjects like death, disaster, betrayal, and human suffering.Farce: An â€Å"over the top† form of purposely over-acted and exaggerated comedy.Melodrama: The depiction of simple classic characters like heroes and villains dealing with sensational, romantic, and often perilous situations.Opera: The artful combination of dialogue, music, and dance to tell grand stories of tragedy or comedy.Docudrama: Historical or non-fictional events portrayed in a dramatic fashion. Sources Banham, Martin, ed. 1998. â€Å"The Cambridge Guide to Theatre.† Cambridge University Press. ISBN 0-521-43437-8.Carlson, Marvin. 1993. â€Å"Theories of the Theatre: A Historical and Critical Survey from the Greeks to the Present.† Cornell University PressWorthen, W.B. â€Å"The Wadsworth Anthology of Drama.† Heinle Heinle, 1999. ISBN-13: 978-0495903239